Grab your wristband, enjoy fresh coffee or ginger shot and connect

We’ll kick things off with a quick intro, some creative energy, and a preview of what’s ahead.

AI can optimize for clicks. It can't manufacture a feeling. As artificial intelligence takes over the tactical machinery of marketing, emotion-driven creative – from immersive experiences to groundbreaking campaigns – has never mattered more. The brands that understand this are pulling ahead. This panel explores what it actually takes to make work that moves people, and why the human element is the most powerful tool in a marketer's arsenal.

The platforms powering the creators have multiplied, and the most forward-thinking creators are not choosing between them. They are building beyond the feed, extending their voice and their format from social timelines to podcast networks, from streaming screens in thousands of physical venues to direct membership communities that exist entirely outside the algorithm. This session brings together the platforms expanding what it means to create and the creators who are doing it in real time, examining why building something that lasts means showing up across platforms that amplify creators. The opportunity for creators has never been bigger than it is right now and this session is a celebration of the platforms making that possible and the creators bold enough to build

ChatGPT, Claude, and Gemini are the new front doors for brand discovery and most CMOs don't yet know how to show up in these spaces. This conversation explores what AI-driven brand visibility actually means, how the relationship between content, authority, and discoverability is shifting, and what forward-thinking marketing leaders are doing now to get ahead.

How health creators turned a prescription drug into a cultural movement GLP-1s have reshaped culture. From Ozempic and Wegovy to “food noise,” body image, longevity and self-optimisation, “SkinnyTok” is back. Creators have turned what began as a medical intervention into one of the most talked-about lifestyle shifts online. They are influencing how people think about weight, wellness, ageing, confidence and consumption and often faster than healthcare, media and brands can keep up. But with influence comes complexity. Who should audiences trust? Where is the line between lived experience and medical advice? And how should brands show up in a category shaped by vulnerability, aspiration and public scrutiny? This session delves in to wellness, fitness, nutrition and health, this session explores how GLP-1s became a cultural phenomenon, and what it reveals about the growing power of health influence.

Join three creators from completely different niches as they break down how they turned passion into profit. Through real stories, viral content examples, and candid conversation, they'll share how they found their niche, built loyal communities, landed brand partnerships, and leveraged TikTok's monetization programs to grow sustainable creator businesses.

Welcome to the era of shrugs, scrolls, and “meh.” We’re living in the Attention Economy, yet attention has never been harder to earn. Audiences are tuning out their favourite creators, skipping ads, muting brands, and caring a whole lot less than marketers would like. In The Age of Fuck This, we unpack why apathy has become the defining consumer mindset - and what it takes to break through it. Expect sharp insights, uncomfortable truths, and practical ideas for brands that want to stop being ignored and start being impossible to overlook

The argument is that building a creator business and building any other media or commerce business require the same fundamentals: unit economics, audience ownership, distribution strategy, and repeatable revenue. The conversation gets into what the creator economy gets wrong about the "just post and grow" myth, what it takes to go from platform-dependent income to a real P&L, and where the inflection points are between a creator with revenue and a creator with a business. The guest is a creator who has made that transition with receipts, and the platform or media company co-seat speaks to what the infrastructure of creator monetization actually looks like from their side of the table.

The Future Vision XPRIZE is one of the world’s largest film competitions, offering a $3.5M prize pool to inspire filmmakers and storytellers worldwide to create optimistic, technology-forward vision of humanity’s future through a short film or trailer. The competition is presented by PHD Ventures, the XPRIZE Foundation, and Google & Range Media Partners through their 100 ZEROS initiative, in partnership with Republic Films. ​Join us for a conversation with the minds behind the competition as we explore what it takes to envision an abundant future, why the world needs more optimistic storytelling right now, how filmmaking could show us a future worth building, and how new technology can make this all possible.

Sports is no longer just broadcast inventory. It has become the dominant cultural content format, not only watched live, but the primary entry point for brands trying to reach audiences that have otherwise fragmented entirely. This session examines that shift from the people who have lived on both sides of it: Joy as a veteran of legacy sports media now building independent media properties; Al and Gary as athletes whose cultural presence extends well past the sports themselves; and Lance as a creator who built his audience natively in the sports-content space without a network deal or a uniform. The Cannes framing is: sports culture is the new prime time, and the people shaping it are no longer exclusively sitting in broadcast towers. What does that mean for brands, for sponsorship, for storytelling?

Drinks, beats and moves